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COAST TO COAST WHEELIE

September 27, 2010
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NEVER MIND THE POSTAGE HERES THE FREE SHIPPING.

June 30, 2010

We now offer FREE SHIPPING on all UK mainland orders.

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SANTA CRUZ CARBON V-10

June 24, 2010

This week saw the new Santa Cruz Carbon V-10 get featured on Vital MTB. Here’s what they had to say about it.

From Vital MTB:

Today I got to ride Whistler on this Santa Cruz Carbon V10. The trails were perfect, there was no one out and this bike ripped. Guess what? I get to do the same thing tomorrow. For now, here’s a run down of the bike, which has some VERY exclusive and unique parts on it. You’ll get the full-featured scoop later on, but how can I keep this to myself right now? Drool on.

More news on the availability of this beast soon.

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ONE TIME ONLY….

June 2, 2010

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CEDRIC IS COMING

May 24, 2010

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AND THE SUNSHINE PREVAILED

May 18, 2010

So the sunshine came out just in time. The first Nomad Carbon landed on UK soil today and was taken for some testing down at Sandbanks beach in Poole Dorset earlier this morning. As you can see from the photos it looks incredible and just the beginning from what we hear it is also an amazing ride.

Whilst we are delving into the world of Santa Cruz Carbon here is a quick look at Josh ‘Ratboy’ Bryceland’s new team Carbon V10. Taken from the Maribor World Cup event earlier in the week.

Both sets of photos were sent over by Santa Cruz’s man on the road Martyn and both bikes will be seen at upcoming Santa Cruz demo dates. If you are interested in purchasing one of these beauties they will be available for pre-order through  Stif very soon. For anymore information on them feel free to give the store a call on 01423 780388.

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FOX 2010 SPORTSWEAR NOW IN STOCK @ STIF

April 16, 2010

You need this in your life. Now go get some before someone else cops it all.

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NOW FOR SOMETHING COMPLETELY DIFFERENT

April 13, 2010

So its that time of the year again the time of unveiling. The guys over at Santa Cruz have just revealed the newest product in its wide range of high quality speed machines. Take a look below to see what all the hype is about and believe us there is a lot of hype surrounding the release of these. Enjoy.

APP SUSPENSION:

Santa Cruz Nickel.

With a long top tube and snappy pedaling manners, it’s a climb-happy, nimble bike with sure-footed geometry that begs to go claim some tall peaks in the backcountry. And with five inches of sophisticated APP suspension travel designed to eat rocks and roots and jumps with all the ability of longer travel bikes, it also does a mighty fine job of whipping the descents into shape as well. Does that sound a little schizophrenic? Maybe so.
The Nickel’s a perfect bike for those days when you have to flip a coin to decide where you want to ride.

Santa Cruz Butcher.

Way up in the Sierras near Downieville, California, is a trail that leads into more than 5,000 feet of descending during a sixteen-mile feast of singletrack. Along the way, riders encounter frenzied rock gardens, brake searing straights between tight switchbacks, jarring compressions, flowing turns, sphincter puckering transitions into cliffside traverses, and some of the fastest ripping, tree-lined singletrack anywhere in the world. Superb suspension, strong pedaling legs, a tough bike, and a relaxed grip all count for a lot here. The name of that trail is Butcher Ranch. We named this bike, with six inches of abuse-hungry APP suspension and a frame designed to be shown the meaning of tough love, in it’s honor.

What is APP?

In the words of the lead engineer on this project, APP is “a kind of bogus acronym.” It means Actual Pivot Point, and since we are an acronym-averse company, those three letters represent both a totally new suspension system and the fact that we don’t take our marketing nearly as seriously as we do our engineering. The name “Actual Pivot Point” initially came about as a spoof on “Virtual Pivot Point,” and was used in joking reference to our single pivot bikes when we first began working with VPP a decade ago. When it came time to name this new suspension system we were working on, the APP moniker resurfaced, and in spite of our best efforts to come up with something else that accurately described what was going on and sounded cool, the name stuck.

Yeah but what is APP?

APP is a single pivot suspension that utilizes a pair of links to create a variable shock rate. It represents the confluence of two different SCB technologies- combining our proven single pivot location with the shock rate characteristics of our VPP suspension – and is the result of a design process that started back in 2005.


We built some mules so ugly only a mother could love them and proved to ourselves it would work. Then we applied for some patents, the first of which was granted in 2009. By this point, we had four years into the design, and had evolved it away from an initial floating shock concept toward the more streamlined bikes in this presentation, the 150mm-travel Butcher and the 125mm-travel Nickel.


Not all single pivot suspensions are the same, so don’t go tarring them all with the same dismissive brush. The single pivot used on our new APP bikes is similar to that found on our highly evolved Superlight and Heckler models. It features a high (but not too high) forward (but not too forward) placement that is about the very best place you can locate a single suspension pivot. The placement creates a slight degree of anti-squat, which allows for lively pedaling response, and the high-forward positioning provides a more neutral braking reaction than other lower, more rearward, locations.


We use 15mm diameter aluminum axles in the main swingarm pivot and at the APP link/swing link pivot. Those axles roll on angular contact bearings, thread directly into their swingarm or link counterparts on one side of the bike and feature locking collet heads on the other. The links themselves are stout little chunks of forged aluminum. They don’t flex. The axle and bearing design, aside from being a whole lot more sophisticated than just about anything else on the market, is sturdy, reliable, and when the time comes, easily serviceable.


APP employs a variable shock rate. At the beginning of travel, the shock rate is slightly falling, it flattens in the middle of travel, and then changes to a rising rate near bottom-out. Looking at it on a graph you would notice two things – it looks the same as a shock rate curve for a similar travel VPP bike, and it resembles a smiley face. What this means is that during the initial falling rate part of travel, the suspension is very responsive to bump forces – it uses more of the suspension for a given bump size. Basically, this feels like “more travel” than is really there. As APP suspension progresses through mid-stroke, the shock rate flattens and then changes sign to a rising rate. This translates to a gradual shift from the plush initial travel into more heavy impact resistance deeper in the stroke. As the suspension nears bottom-out, the shock rate progression helps resist bottoming, and creates superb jump landing and g-out characteristics.

Source: Santa Cruz

Keep an eye on the Stif site and be the first to get your hands on one of these bad boys. We will be putting pre orders up later this week for a June release date.

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FOX 2010 RIDING GEAR NOW IN STOCK

April 9, 2010

Get it while its hot.

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A LOOK INTO HOW NINER FRAMES ARE BUILT

March 19, 2010

During the manufacturing process, our frames go through no less than five different alignment processes. 1. The bike is tacked together in a fixed jig. The frame comes out of the jig, then to the alignment table. 2. PARTIAL full weld is done on the main triangle including all tubes and gussets. Not all welds are completed all the way around, though, to leave more room for alignment, then to the alignment table. 3. The seat tube pivot and lower shock mount are tacked on, and then to the alignment table. 4. After getting checked with the pivot alignment check gauge, the frame welding is completed in full, and the frame goes back on the alignment table. 5. T4 heat treatment is done, and then the frame goes back on the alignment table. After this, the frame is ready for T6 heat treatment. Only very minor alignment can be done after T6.

Here’s a batch of size large frames being welded after tacking.

Source: Niner

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